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Borradh posts content, runs your ads and answers messages from your own Facebook, Instagram and WhatsApp accounts. To do that, you add Borradh as a partner on your Meta business portfolio and choose which assets we can work on. This is the standard way agencies are given access. It matters that it is done this way rather than by sharing a login:

You stay the owner

Your Page, ad account and audiences remain yours. Partner access is permission to act, not a transfer of ownership.

No password sharing

Nobody at Borradh signs in as you, so your access is unaffected if you change your password or turn on two-factor authentication.

Reversible in one click

You can remove Borradh from your partner list at any time, and access stops immediately.

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Before you start

You are an admin of your business portfolio in Meta Business Manager.
Your Instagram account is a professional account and is linked to your Facebook Page.
You know which ad account you want Borradh to run campaigns from.
No business portfolio yet? Create one free at business.facebook.com first, then add your Page and ad account to it. A Page that sits on a personal profile alone cannot be shared with a partner.

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Borradh’s partner ID

You will be asked for the partner’s business ID. It is:
Check this number carefully before you continue. Meta grants access to whichever business the ID belongs to, and it does not ask you to confirm the name afterwards.

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Give Borradh access

1

Open your business settings

Go to business.facebook.com/settings. If you manage more than one business, use the switcher at the top to select the right one before you continue.
2

Go to Partners

In the left sidebar, open Users → Partners, then select Add.Choose the option to give a partner access to your assets — not the one that asks a partner for access to theirs. The wording differs slightly between accounts, but the direction is what matters: you are granting, not requesting.
3

Enter Borradh's business ID

Paste 1937937236764772 and continue. Borradh appears in your partner list straight away, with no assets assigned yet.
4

Assign your assets

Select each asset you want Borradh to manage and set the permission next to it. See the table below for what to grant and why.Assign every asset in one pass if you can. Assets added later need the same steps again, and a missing one is the most common reason a channel does not appear in your dashboard.
5

Tell your Borradh contact

Message the person who onboarded you, or email support@borradh.io. We finish the connection on our side and confirm when your channels are live — usually the same working day.

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What to assign

Only assign the channels you have actually signed up for. If you are not using WhatsApp or not running ads, skip those rows — you can add them later without redoing anything.
Yes, if your business requires it. Full control is the simplest option that works for every feature, but the underlying tasks Borradh needs are:
  • Page — Content, Messages, Community activity, Ads, Insights
  • Instagram — Content, Messages, Community activity
  • Ad account — Manage campaigns
Partial access is easy to get subtly wrong, and a missing task usually shows up later as one broken feature rather than an error at setup time. If you go this route, tell us which tasks you granted so we can check them before you rely on it.

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What happens next

Once you have assigned your assets, there is nothing further for you to do. Borradh links the accounts on our side and your channels appear in the dashboard. You do not need to reconnect them later — this access does not expire on its own.

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Removing access

Go back to Users → Partners, select Borradh, and remove the assets you no longer want us to manage — or remove Borradh entirely. Access stops immediately. Your Page, posts, ad history and audiences are unaffected: they were always yours, and nothing is deleted when a partner is removed.

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If something goes wrong

You are most likely in Meta Business Suite rather than business settings. Go directly to business.facebook.com/settings. If Partners still isn’t there, you are not an admin of the business portfolio — ask whoever set it up to either make you an admin or complete these steps themselves.
The Page belongs to a personal profile rather than to your business portfolio. Add it first under Accounts → Pages → Add, then assign it to Borradh.
Instagram is shared through the Facebook Page it is linked to. Confirm the account is a professional (business or creator) account and is connected to your Page, then assign the Page again.
Tell us which asset and we will check it. The usual cause is an asset assigned to the business but not shared with the partner — the two are separate steps in Meta’s interface, and the first one alone looks complete.
Still stuck? Email support@borradh.io and include the name of your Facebook Page — we can see from our side exactly which assets have reached us.